How Fluent Commerce Accelerates Customer Launches With On-Demand Connector Development

Order Management sits at the centre of modern e-commerce operations

Every order touches multiple systems: commerce platforms, ERPs, warehouse management systems, point-of-sale systems, tax engines, payment gateways, shipping providers, and marketplaces.

For enterprise retailers, a typical order management implementation can require 5 to 30+ integrations before the system is fully operational.

For Fluent Commerce, one of the leading distributed order management platforms, this created a familiar industry challenge: How do you reduce the time it takes to connect everything together?

Because while the Fluent OMS itself can be deployed quickly, integration work often becomes the longest and most complex part of the project.

Integration complexity slowing time-to-value

Enterprise retailers rarely run simple technology stacks. A typical Fluent Commerce implementation may need to connect with:

• ERP's maintaing system of record data and financials
• Warehouse management systems controlling fulfilment
• Point-of-sale systems inside physical stores
• Ecommerce platforms powering online storefronts
• Marketplaces and external sales channels
• Tax, payments, and carriers supporting transactions

This web of systems creates significant integration overhead during implementation. In many OMS projects, as much as half of the implementation effort can become integration work.

Historically, this has been addressed in two ways

1. Pre-built connectors marketed as out-the-box

In reality, enterprise environments almost always require customisation, custom attributes, bespoke workflows, and unique data structures.

2. Custom integrations built and managed in-house or by 3rd party dev

While flexible, this approach increases project timelines and costs, often requiring one or two development sprints per connector depending on complexity.

At the same time, Fluent Commerce needed to ensure that any integration solution could meet the performance requirements of high-volume E-commerce environments.

Many traditional iPaaS tools struggle in this context. They are designed primarily for non-transactional data flows where latency is acceptable.

But For E-commerce Operations:

Fluent Commerce needed a solution capable of handling high transaction volumes while dramatically reducing connector development time.

AI-Generated Connectors With Versori

This allows the team to say “yes” when customers ask: “Can you integrate with this system?”

To solve this challenge, Fluent Commerce partnered with Versori to transform how integrations are created and deployed. Instead of building and maintaining large libraries of rigid, generic connectors, Fluent Commerce uses Versori to rapidly generate connectors tailored to each customer’s environment.

Using Versori internally, Fluent Commerce can:

The result is a model where connectors are created on demand rather than pre-built and maintained indefinitely.

An Integration Approach Designed To Complement, Not Replace

Fluent Commerce builds connectors internally using Versori, while system integrators remain closely involved in the implementation process.

System integrators continue to:

Once the data flow is defined, Fluent Commerce creates the connector using Versori, after which the SI validates and tests the implementation. This creates a continuous feedback loop between Fluent Commerce, implementation partners, and customers.

The outcome is a hybrid model where:

A 15 month journey to production readiness

The partnership between Fluent and Versori began in Q2 2024.

It was initially focused on testing whether AI-generated connectors could meet enterprise-grade requirements.

Early work centred on creating proof-of-concept integrations capable of demonstrating full end-to-end workflows in live demo environments.

Over the following 15 months, the teams worked together to ensure the Versori platform could:

This collaborative development ensured that the solution was not only technically viable but ready for production deployments.

Faster Integrations and expanded opportunities

Projects that previously required multiple development sprints per connector can now be delivered significantly faster.

By reducing the time required to build integrations, Fluent Commerce can help customers achieve faster time-to-value from OMS implementations.

This has several downstream benefits:

Fluent Commerce can confidently support a broader range of customer ecosystems, removing integration barriers during the sales process.

Unlocking additional uses for order management data

The ability to create integrations quickly also opens the door to entirely new categories of data connectivity.

Traditionally, OMS integrations focus on operational systems. However, Fluent Commerce is now exploring opportunites to connect order management data with other systems across the business, for example...

1. Advertising Platforms

Some customers are connecting inventory data to advertising platforms to optimise ad spend. Campaigns can automatically prioritise products that are:

This prevents wasted advertising spend on unavailable products while improving campaign performance.

2. Demand Forecasting

Integrating demand forecasting data with the OMS enables retailers to improve order sourcing decisions. For example, if an item is forecast to sell out in a particular store due to high foot traffic, the system can automatically fulfil online orders from another location instead.

3. Product Information Management

Order and returns data can also inform product content improvements. Retailers may prioritise updating product descriptions or imagery for items with high return rates to improve conversion and reduce operational costs.

These examples illustrate a broader shift: Order management data can become a strategic asset across the business when it is easily accessible through integrations.

Expanding the possibilities of connected commerce

For Fluent Commerce, the partnership with Versori is about more than speeding up integrations. It is about enabling a future where retailers can connect systems freely and unlock new ways to utilise their data. By combining distributed order management with AI-generated integrations, Fluent Commerce can help retailers launch faster, integrate more systems, and unlock new value from their commerce data.